Having aired nationally in the US on over 140 networks, this commercial aims to draw attention to San Diego Zoo’s conservation efforts. This PSA won the first spot on a global competition run by the client’s agency.
The three purchased videos have had 412 million impressions nationwide (a $4+ million media value). The spots been shown on 148 stations, including the CNN airport network, DIY, HGTV, the Cooking Channel, the Food Network, and the Travel Channel.